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Warner Bros. rethinking the Idea Place structure

Ad agency adds Mintz as sr. VP, ups Sparrman

NEW YORK — Warner Bros. announced plans Tuesday to beef up the Idea Place, its inhouse creative ad agency, adding Ricky Mintz, Capitol Records’ VP of marketing and creative services, as senior VP.

Brad A. Ball, president of Warner Bros. theatrical marketing, also announced the promotion of Jon Sparrman to VP of print advertising for the Idea Place, where he’ll join Bruce Brewer, VP of broadcast advertising.

Also part of the restructuring is the absorption of Warner Bros. Graphic Services’ creative staff, led by director Kirk Freeman, into the inhouse agency.

Dawn Taubin, senior VP of Warner Bros. theatrical advertising and publicity, called the moves preparatory to developing the Idea Place “as a creative and finishing house for Warner Bros. theatrical trailers, TV spots, one-sheets and print ads.”

Mintz directed the advertising and merchandising for musical events as “The Beatles Anthology” audio and video releases and Frank Sinatra’s “Duets I” and “II” while at EMI-Capitol Music Group. He also once served as director, creative advertising, at MCA Records.

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