Viewers bullish on biz news coverage

Market woes boost ratings

NEW YORK — The turmoil on Wall Street is producing a bull market for business news coverage.

While stocks staged a rebound Tuesday, Monday’s market massacre helped coin cabler CNBC set new viewership records and boosted CNN and public television’s “Nightly Business Report” to above-average ratings, according to Nielsen Media Research data.

Not surprisingly, CNBC was the day’s big cable winner, with the biz news channel’s daytime lineup (5 a.m.-7:30 p.m.) attracting a record average audience of 440,000 investor households.

Peaks at closing

Viewership for the day peaked just after the closing bell, with 1.03 million homes tuning in CNBC between 4 and 4:15 p.m.– another all-time high. CNBC beat CNN during the same frame, with CNN notching 671,000 households with a simulcast of CNNfn, the cabler’s biz news sister net.

Still, CNN did get a lift from the Wall Street worries. A 10 p.m. Lou Dobbs-hosted special focusing on the market’s woes boosted the cabler’s timeslot ratings by 50%, with 930,000 homes tuning in. CNN also beat CNBC on a total-day basis (5 a.m.-3 a.m.) Monday.

Public TV’s “Nightly Business Report” also reported big viewer gains Monday, with the show’s Gotham ratings up 100% from last week’s numbers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety