Sales for period increases 49% to $297 mil
MIAMI — The Univision TV Network took in $297 million in upfront sales for the 1998-1999 season, an increase of 49%, the Spanish-lingo broadcaster announced Monday.
Last year, in what was its first major upfront campaign, Univision took $200 million.
Univision’s upfront client base also rose, from 37 advertisers last year to 58.
“Spanish television is now state-of-the-art in every respect, from the quality of our programs to the research support of our sales effort, and that was evident to advertisers,” said network sales co-prexy Dennis McCauley.
The Hispanic TV ad pie grew by over 20% to $780 million last year, and is expected to grow by a similar amount this year.
No. 2 Hispanic network Telemundo, recently acquired by Sony and Liberty Media, made its first formal upfront presentation this year; it has not released figures, but recently said its sales were tracking at least 20% higher than last year.