Universal Family & Home Entertainment Production has tapped Bob Rubin exec VP.
In the new post, Rubin will be responsible for all business and legal affairs, physical production and acquisitions for the new outpost. He’ll also oversee business and legal affairs for the studio’s homevideo arm.
Universal Family & Home Entertainment Production was formed last month to develop and produce direct-to-video pics, family-oriented live-action and animated television. The wing also boasts Universal Cartoon Studios.
“With all of the resources available to us through Universal Pictures, I am looking forward to increasing our presence as a strong competitor in direct-to-video, family and animated television,” said Rubin, who was previously senior veep of business affairs for Universal Pictures.