Twentieth Century Fox International has upped Mitch Yankowitz to senior vice president, media and promotions.
Yankowitz reports to Scott Neeson, Fox’s executive vice president, international marketing.
Yankowitz will continue to supervise advertising media campaigns and strategies for Fox pics overseas. But Fox is widening his job to include heading up promotions for its titles, including both corporate and third-party promotions.
The first pics to receive this treatment will be “Dr. Dolittle,” “There’s Something About Mary,” “Ever After” and “The X-Files.”
Yankowitz, who previously was VP of media, has worked at Fox since 1995.