MEXICO CITY — Acquiring less and producing more, TV Azteca has switched its top acquisitions exec, Marcel Vinay, to oversee its main productions and international sales.
Vinay is now veep for primetime production and international affairs, while Ignacio Duran has moved from production to become veep of acquisitions. Vinay will rep Azteca at Mip-TV and introduce Duran there.
“Every day we require fewer and fewer acquisitions as we produce more and more,” Vinay told Daily Variety.
Azteca’s primetime slate used to depend heavily on U.S. comedy imports, such as “The Nanny” and “The Simpsons.” Now the No. 2 broadcaster aims to be more competitive in the novella category — currently it has five on the air.
Vinay will continue to attend international TV markets. “At those same meetings, I can make contacts for possible co-productions. This is an area we will continue to expand,” he said.