“Titanic” continues to steam through the record books: The highest grossing film in history has topped “Independence Day” as the bestselling live-action homevideo release ever.
Since its sell-through homevid launch on Sept. 1, “Titanic” has sold 20 million copies, according to insiders. Previous record holder, Fox’s “Independence Day,” sold roughly 18 million copies.
The all-time record holder, Disney’s animated “The Lion King,” has sold upwards of 30 million copies.
There seems to be no financial iceberg in sight for the pic. The film, produced by Paramount Pictures and 20th Century Fox has grossed more than $1.8 billion worldwide since its theatrical release in December.
Since its launch on homevid, leading retailers — including Best Buy, Circuit City, cable’s QVC — have reported brisk sales for “Titanic.”
Musicland Stores Corp. said on Tuesday that “Titanic’s” performance beat the company’s sales forecast by 22%. According to the Musicland, first-week unit sales totals were 20% better than the previous record holder, “The Lion King.”
Blockbuster pre-sold 1 million copies of “Titanic” before the movie was released, its most successful release ever.
“We couldn’t be happier,” said Karen Raskopf, a Blockbuster spokeswoman. “It’s performed phenomenally well.”
And Internet retailer Reel.com said the title, which it is selling for $9.99 through September, has been its biggest hit, pushing over 270,000 copies. Its previous record holder “Godzilla vs. King Godora” sold a mere 800 copies.