N2K to piggyback on Ticketmaster's vast database

N2K, a leading provider of online music sales, has pacted with Ticketmaster to market its products to Ticketmaster Online customers, tapping the ticketer’s extensive customer database.

Under the terms of the two-year deal, N2K will pay Ticketmaster $12 million to make N2K’s Music Boulevard the exclusive music retailer of Ticketmaster Online.

The pact further demonstrates the increasingly significant role online plays in the sale of music and music-related products. Both firms have experienced rapid growth by trading in the online marketplace.

To tout the site’s availability, a special Music Boulevard “storefront” will be created within Ticketmaster Online that will permit an instant link to the music retailer.

Also, Music Boulevard will receive extensive advertising placement on the ticketer’s Web site and the ability to link acts currently on tour whose ducats are sold through Ticketmaster. As a result, fans can use the site to purchase both tickets to an artist’s upcoming show and his latest album, just by clicking a mouse.

In addition, Ticketmaster will market N2K to its vast customer base, giving N2K access to the ticketer’s direct mail efforts, its millions of ticket backs for advertising and other Ticketmaster media.

“N2K has recognized the power of the Ticketmaster brand as it pertains to electronic commerce,” Fred Rosen, prexy and CEO of Ticketmaster told Daily Variety.

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