TenPercenteries

Commercial, feature and documentary director Keva Rosenfeld — whose first film was the award-winning documentary “All American High” — has signed with Innovative Artists, where he will be repped by Dave Phillips.

A USC cinema school grad and former film editor, Rosenfeld has helmed commercials for such companies as McDonald’s, Gatorade and Apple computers. In addition to his feature directing debut with Columbia’s “Twenty Bucks,” Rosenfeld has helmed episodes of the NBC series “Unsolved Mysteries”; NBC’s “The Story Behind the Story”; UPN’s “The Watcher” and Universal’s police drama series “The Street.”

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Barry Switzer, the former football coach who guided the U. of Oklahoma to three national titles and the Dallas Cowboys to a Super Bowl victory, has signed with ICM, where he will be repped in all areas by a team of agents in the percentery’s sports celebrity department, headed by Jack Gilardi.

Switzer, who retired from the Cowboys earlier this year, is managed by Fenton Entertainment.

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ICM also recently signed Mickey Mantle Properties for representation in film, TV, endorsements, literary and commercial areas. The agency’s sports celebrity departments in New York and Los Angeles will represent the late Yankee great’s properties, which include his entire estate.

The Mantle family also retained attorney Wayne R. Miller of Dallas to work with ICM.

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Television producer Alan Spencer (“Sledge Hammer,” “Facts of Life,” “Galaxy Beat”) has signed with the Metropolitan Talent Agency, where he will be repped by Marc Pariser and Pat Quinn.

Spencer, who wrote and directed the feature “Hexed” for Columbia, currently is developing an untitled comedy series for Carsey-Werner.

He continues to be managed by 3 Arts Entertainment.

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Actors Blair Brown (“The Days and Nights of Molly Dodd”), Patsy Kensit (CBS’ “The Last Don II”) and Judge Reinhold (“Fast Times at Ridgemont High,” “Beverly Hills Cop”) have signed with the Paradigm agency.

Actor-writer-director Eugene Levy, who recently co-wrote and co-starred in “Waiting for Guffman,” also signed with Paradigm.

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Rotbart Management recently merged with K & K Entertainment, forming the partnership Kamens, Kubik and Rotbart Entertainment, a management-production banner run by Heidi Rotbart, Stanton Kamens and Lawrence Kubik.

On their new, combined client roster are Dan Guntzelman, Michael Gleason, Alan Moskowitz, Scott Redman, James Hampton, Kim Fields Freeman, David Balkan, Les Sheldon, Richard Compton and Julian Stone.

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