You will be redirected back to your article in seconds

Telemundo finds Philly

Spanish-lingo web inks affiliate station

The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market.

The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the only full-power VHF station offering Spanish-lingo programming in Philadelphia, No. 17 on the list of top Hispanic TV markets.

Telemundo’s share of the Hispanic market is dwarfed by rival Univision, which has a low-power affiliate in the market that rebroadcasts the signal from its Gotham O&O, WXTV. In an effort to gain a competitive edge, WTVE aims to launch a local Spanish-lingo newscast by the end of this year.

WTVE is currently offering 11 hours of Telemundo programming, with the balance of its sked filled out with English-lingo movies, infomercials and some locally produced fare. The station, owned by Philly-based Reading Broadcasting, may convert to an entirely Spanish sked next year, according to a spokeswoman.

In all, Telemundo has eight O&Os, including outposts in the top three TV markets, and more than 50 station affils covering about 85% of the nation’s Hispanic TV households. The Federal Communications Commission is expected to give its blessing to the $440 million acquisition of the web by the Sony-Liberty partnership in the fall.

More Biz

  • Lauren HollyAmerican Heart Association Go Red

    Lauren Holly Describes Harvey Weinstein Harassment: 'I Wanted to Flee'

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

  • Oprah Celebrates 'Wisdom of Sundays' With

    Oprah Winfrey Celebrates New Book 'Wisdom of Sundays' With Star-Studded Gospel Brunch

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

  • Korean Talent Agency YG Seeks SE

    Korean Talent Agency YG Seeks Southeast Asia Breakthrough

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

  • WME, IMG Combine Film and TV

    WME, IMG Combine Film and TV Sales Operations Under Endeavor Content Banner

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

  • Roy Price and Lila Feinberg'The Last

    Amazon Exec Roy Price's Fiancée Cancels Wedding After Sexual Harassment Allegations

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

  • Charles Harder

    Harvey Weinstein Splits with Lawyer Handling NYT Lawsuit, Suit Not Yet Filed

    The Spanish-lingo Telemundo network has signed up an affiliate station in Philadelphia after a three-year absence from the nation’s fourth-largest TV market. The deal with indie outlet WTVE comes as another sign of renewed vigor at Telemundo, which is in the midst of being acquired by Sony Corp. and Liberty Media. WTVE is now the […]

More From Our Brands

Access exclusive content