NEW YORK — Endeavor has lured agent-turned-manager Brian Swardstrom back into the percentery biz, bringing him aboard as a partner and hiring one of his management company colleagues to open the agency’s first Gotham outpost.
Joining Swardstrom at Endeavor will be Bonnie Bernstein, who had been a manager at InHouse Entertainment, where Swardstrom has been a partner.
With the additions, the 3-1/2-year-old agency, which now has 10 partners, intends to beef up its acting talent roster and build a foundation for expansion in New York.
Already strong in television and feature writer/producers and directors, Endeavor is hoping to add to its roster of serious actors.
Though it’s unclear which clients might join him, Swardstrom is a veteran talent rep with a strong track record in developing young talent, and his management client list includes Edward Norton, Bill Paxton, Ron Eldard and Parker Posey.
Endeavor’s existing list of comedy talent includes Adam Sandler, David Spade, Norm Macdonald, Lisa Kudrow, Bette Midler and Hank Azaria.
Bernstein is a former CAA trainee who became Swardstrom’s assistant at Brillstein-Grey and then a manager at InHouse. She also represents actors and ran InHouse’s East Coast operations.
With Bernstein, Endeavor gets its first full-time presence in Gotham and a toehold in the publishing and legit businesses.
Swardstrom said, “I have thoroughly enjoyed working in management for the past five years and deeply respect the role of managers in guiding the careers of rising and established stars in tandem with agents. My decision to make a change is due to the exciting pace of the agency world, and, specifically, that of En-deavor.”
Swardstrom began his career in the Triad mailroom and worked as an assistant to Arnold Rifkin. When Triad merged with William Morris, Swardstrom became an agent there, then moved over to management at Brillstein-Grey before co-founding the management/production company Banner Entertainment. When Banner split into separate entities, Swardstrom formed the InHouse partnership with Marc Epstein.
Epstein will not be moving over to agenting, but will continue managing a strong stable of clients highlighted by Rupert Everett and Nicole Kidman.