Michael Roth has been named director of communications for Staples Center by the L.A. Arena Co. Roth will oversee marketing and communications for the new complex and act as corporate liaison to the entertainment community.
“It’s the perfect opportunity to combine my marketing experience in both the sports and entertainment areas,” Roth said.
The center is a state-of-the-art sports and entertainment complex being built in downtown L.A. It will house the Los Angeles Kings and Lakers sports franchises, as well as concerts and national entertainment events.
Roth moves to the L.A. Arena Co. from Planet Hollywood. He previously worked as director of sports and entertainment at publicity firm Rogers & Cowan.