Spanish radio tops in L.A.

Arbitron ratings released; Stern pulls in best-ever numbers

Spanish-language radio stations KLVE-FM and KSCA-FM continued to dominate the Los Angeles market and Howard Stern pulled in his best-ever numbers in the morning for KLSX-FM in the Arbitron quarterly radio ratings for fall. The Arbitron ratings chart listenership for those age 12 and above in the L.A. metro area.

KLVE easily topped the pack with a 6.1% rating, with KSCA second at 4.9% (up from 4.5% in summer), while hip-hop outlet KKBT-FM (aka “The Beat”) took third place at 4.5% (rising from 4.0% during the previous quarter). KPWR-FM — “Power 106” — was next at 4.2%, with oldies spinner KRTH-FM tying for the fifth spot with all-talk KFI and hit radio jukebox KIIS-FM at 4.0%.

KFI again easily won the talk war vs. KABC, which slipped slightly from the summer quarter with a 3.0% rating and 10th place overall. Adult contemporary KOST-FM (3.8%) and new age KTWV-FM (“The Wave”) with 3.4% took the eighth and ninth positions, respectively.

Among rock stations, KROQ-FM took the top spot, tying with KABC for 10th overall at 3.0% — though KLOS-FM enjoyed a ratings surge book-to-book, rising from 2.0% over the summer to 2.6% in fall.

And classic rocker KLSX-FM likewise benefited from improved ratings, pushing to 2.5% and 17th overall after a 2.0% performance in summer. Much of the stations’ improvement in the survey is attributable to the typical drivetime boost that takes place in fall over summer.

However, KLSX soared on the wings of Stern, whose 6.4% showing among all listeners age 12-plus in the morning marked a station record and made him the most popular English-language morning personality in the market and second overall.

Also ranking high on the morning drive list are KFI’s Bill Handel, KRTH’s retiring Robert W. Morgan and KIIS-FM’s Rick Dees (all tied for fifth place at 4.0%) and KABC’s Ken Minyard-Peter Tilden team (10th place at 3.7%).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety