Biz vet to link firms to pic industry
NEW YORK — John Butkovich, senior VP of media for Sony Pictures Entertainment, officially ankles the studio today to start his own firm, JB Consulting.
The departure was said to be mutually agreed upon by Butkovich and Sony prexy of worldwide marketing Bob Levin.
Under Levin, the division has gone through a re-engineering in the past six months, but Butkovich said his departure has nothing to do with the restructuring.
“It was just time to move on,” he said. “I’m leaving to do other things.”
A 15-year veteran of the studio, Butkovich said he’s creating a consulting business for outside firms that have an interest in selling to the movie industry.
“I know what I needed when I was here, and I can position them to sell to the movie business,” Butkovich said.
He added that his firm would handle all aspects of marketing consultation and producer representation for entertainment, media and online clients.
Butkovich ran domestic media for SPE and its predecessor Columbia Pictures. Films he handled included “As Good as It Gets,” “Air Force One,” “Men in Black,” “Jerry Maguire,” “Sense and Sensibility,” “A Few Good Men,” “The Last Emperor,” “City Slickers” and “La Bamba.”
Before joining Sony, Butkovich was a VP of media for Universal, working on such pics as “The Deer Hunter,” “The Blues Brothers,” “On Golden Pond” and “Scarface.”