Sony plants Birch as sr. VP for theatrical marketing

Exec to o'see launch of Col films in the U.S. and Canada

Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group.

She will report to Bob Levin, SPE president of worldwide marketing.

In her new position, Birch will oversee the launch of films in the U.S. and Canada.

Birch joined Sony as a manager of research for TriStar in 1986. After a stint at MGM between 1990 and 1995, she rejoined SPE as VP of market research, becoming co-supervisor of the restructuring of theatrical marketing in 1997.

Earlier this year, Sony merged its Columbia and TriStar film studios into a single entity.

Columbia Motion Picture Group is the new banner housing all of Sony’s motion picture activities, including film studio Columbia Pictures, distrib arm Sony Pictures Releasing, and homevideo and other ancillary operations.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading