Sony plants Birch as sr. VP for theatrical marketing

Exec to o'see launch of Col films in the U.S. and Canada

Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group.

She will report to Bob Levin, SPE president of worldwide marketing.

In her new position, Birch will oversee the launch of films in the U.S. and Canada.

Birch joined Sony as a manager of research for TriStar in 1986. After a stint at MGM between 1990 and 1995, she rejoined SPE as VP of market research, becoming co-supervisor of the restructuring of theatrical marketing in 1997.

Earlier this year, Sony merged its Columbia and TriStar film studios into a single entity.

Columbia Motion Picture Group is the new banner housing all of Sony’s motion picture activities, including film studio Columbia Pictures, distrib arm Sony Pictures Releasing, and homevideo and other ancillary operations.

More Biz

  • Meryl Streep Rose McGowan

    Meryl Streep Responds to Rose McGowan's Criticism: 'I Wasn't Deliberately Silent'

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

  • Amber Tamblyn Rose McGowan

    Amber Tamblyn Calls Out Rose McGowan for Golden Globes Tweet: 'This Is Beneath You'

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

  • Madison Square Garden, New York, AmericaNew

    Andrew Lustgarten Promoted to President of Madison Square Garden Co.

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

  • Bowery Ballroom

    Live Nation Forms New Venture With New York's Bowery Ballroom and Mercury Lounge

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

  • Warclow Bridge of Spies

    Amblin Partners Inks Exclusive Music-Publishing Deal With BMG

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

  • netflix-the-little-prince

    Mediawan Closes In on Acquisition of Dimitri Rassam's ON Kids & Family

    Sony Pictures Entertainment has named Christine Birch to the position of senior vice president of North American theatrical marketing, Columbia Motion Picture Group. She will report to Bob Levin, SPE president of worldwide marketing. In her new position, Birch will oversee the launch of films in the U.S. and Canada. Birch joined Sony as a […]

More From Our Brands

Access exclusive content