Lesley Jane Seymour, editor-in-chief of Gruner & Jahr teen publication YM since 1997, will be the new-editor-in chief of Hearst women’s title Redbook magazine.
Hearst Magazines President Cathleen P. Black made the announcement Thursday. Seymour succeeds Kate White, whom Black recently named editor-in-chief of Cosmopolitan, also a Hearst women’s publication.
Both appointments come in the wake of the departure of Cosmo editor-in-chief Bonnie Fuller in early August for Hearst rival Conde Nast, to head up women’s pub Glamour. Fuller replaced Ruth Whitney, who held the editorship of Glamour for over 30 years. Fuller herself cut her teeth at YM, holding editorship of that magazine nine years ago.
Seymour, prior to YM, had been at Glamour — as a beauty director from 1993-1997. Seymour also worked at Vogue from 1987-1993 in various posts. She began her career at Women’s Wear Daily as a reporter in 1978.
Seymour arrives at Redbook as it faces some challenges. According to statistics released by the Publishers Information Bureau for the first six months of 1998, Redbook circulation has remained flat as compared to last year at 2.85 million. Ad pages dropped by 9.9 %, from 576 pages to 519, and ad revenues dropped 7%, from $53.5 million to $49.8 million. YM, on the other hand, saw an 18% increase in ad pages, from 257 to 305, and a 43.1% increase in ad revenues, from $14 million to $20 million.