Screen Gems Studios taps Vassar as veep

Exec to o'see sales, marketing of company's stages

Screen Gems Studios has tapped Bill Vassar as veep of studio sales.

Vassar will oversee sales and marketing for the company’s 12 stages in New York and Wilmington, N.C., in addition to handling new business strategies for the company. He will be responsible for program development, marketing and strategic planning, including the start-up of a virtual studio production unit and the company’s entry into high definition television production.

He reports to Screen Gems Studios veep Chris Cooney.

In addition, Vassar will work with Frank Capra Jr., prexy of Screen Gems Studios/North Carolina, to further market the 34-acre Wilmington studios, which houses the North Carolina Film Commission and the primetime sudser “Dawson’s Creek.”

Prior to joining Screen Gems, Vassar worked as a consultant and producer of real-time graphics and virtual studio production projects for clients that included CBS News and Lucent Technologies. He was also veep of marketing and sales for Unitel Video in New York.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety