Rena Ronson has ankled her post as exec VP of Lakeshore Intl. and has promptly been replaced by U.K. foreign sales vet Peter Rogers.
The change was announced Friday by Lakeshore Entertainment chairman and CEO Tom Rosenberg. Both Ronson and Lakeshore execs were mum on the reasons for Ronson’s sudden departure.
In a prepared statement, Ronson said, “I am very proud of where I have taken Lakeshore Intl. and I am confident that the company will continue to grow and I wish (it) the best of luck.”
Ronson helped found Lakeshore’s international division nearly two years ago when Lakeshore Entertainment purchased the assets of her previous employer, indie sales outfit Transatlantic Entertainment.
Rogers takes over responsibility for overseeing all sales and marketing campaigns for new releases and library titles effective immediately.
He joins Lakeshore after heading London-based production company Indigo, a U.K. lottery bid consortium backed by producer Jeremy Thomas. Before that, he was managing director of the short-lived British sales company Chrysalis Films Intl.
From 1989 to 1996 Rogers was exec VP of J&M Entertainment.
Under Ronson’s helm, Lakeshore Intl. sold a string of specialized and moderately priced features including “Kissed,” “Dream With the Fishes,” “Going All the Way,” “The Real Blonde” and “Polish Wedding.”
At the recent American Film Market, Lakeshore inked a number of deals in key territories for its $31 million Jeff Bridges-Tim Robbins starrer “Arlington Road.” Polygram holds rights in North America and several key overseas territories.
Lakeshore has yet to score a hit on the domestic side, where most of its releases are handled by Paramount. Recent releases have included Par’s “The Real Blonde,” which has so far grossed around $350,000 and last summer’s “Til There Was You,” which finished with $3.5 million.