NEW YORK — Rainbow Media Holdings named Andrea Greenberg executive VP of its Rainbow Sports division, a move that makes Greenberg one of the highest-ranking female executives in sports television.
In her new job, Greenberg will head the Rainbow Sports-managed Fox Sports Net regional channels: Fox Sports Bay Area, Fox Sports Chicago, Fox Sports New England and Fox Sports Ohio.
Greenberg, previously senior VP, business and regulatory affairs for Rainbow, will report directly to Josh Sapan, president and CEO of Rainbow.
Greenberg joined Rainbow’s business affairs department in 1983. She played a key role in major rights negotiations with professional sports leagues and franchises, motion picture studios and music societies. She also led affiliation negotiations with the major cable and DBS operators.