Pittard lands Fox biz

The graphic design/marketing communications firm Pittard Sullivan has landed the Fox Family Channel account, taking over creative and marketing responsibilities for the newly branded cable web that’s jointly owned by News Corp. and Saban Entertainment.

Pittard Sullivan will oversee strategic planning, communication design and marketing materials production for the former Family Channel that’s being officially relaunched on Aug. 15 under the Fox banner with a new kids/adults programming mandate.

Further, J. Walter Thompson, which already does media buying for Saban and the Fox Kids Network, will also serve as media buyer and planner for Fox Family.

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