Schmidtke-Lincoln to handle network and national sales
Paxson Communications has named Karen Schmidtke-Lincoln senior veepee of network and national sales for its upcoming PaxNet network.
Schmidtke-Lincoln will serve as PaxNet’s primary liaison with national advertisers, although Paxson topper Lowell Paxson has said PaxNet’s primary revenue base will come from local advertising.
The family-oriented PaxNet, built around reruns of “Touched by an Angel,” “Dr. Quinn, Medicine Woman” and other off-network fare, is set to launch Aug. 31 on Paxson’s 77 TV stations, which cover 42 of the nation’s top 50 TV markets. The company is also lining up affiliates in markets where Paxson doesn’t have an outlet.
Schmidtke-Lincoln comes to PaxNet after serving as veepee of New World Sales & Marketing, the inhouse ad sales arm for the former New World TV station group, which was bought by Fox in 1996. Prior to New World, Schmidtke-Lincoln served as a veepee for the national rep firm MMT Sales, where her clients included such top broadcast groups as Gannett, Meredith, McGraw-Hill, Renaissance and River City Broadcasting.