New Line ups Laufer

Exec named promotions veep

New Line Cinema has upped Dana Laufer to vice president of national promotions.

Laufer will report to national promotions veep Mary Goss Robino, who made the announcement.

Laufer has worked at NL since 1987. She has been involved with the campaigns for “Lost in Space,” “Wag the Dog,” “The Wedding Singer,” “Seven” and “The Mask,” among other pics.

“Dana is respected for her ability to creatively marry promotional partners with films that uniquely reflect their corporate agenda and identity,” Goss Robino said.

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