NBC appoints Nike, Starbucks alum VP

Exec to head marketing, research for West Coast

Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast.

In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer.

“Jerome has a great reputation for using market and customer research to drive business development,” said Ohlmeyer in announcing the appointment. “While at Nike and Starbucks, he played a vital role in building two of the nation’s most prominent brands.”

Conlon spent the past two years with Starbucks Coffee Co. as veepee of brand planning, category development and consumer insights. Before joining the specialty coffee retailer, he served nearly 14 years with athletic shoe giant Nike.

More Biz

  • Wilson Cruz Trace Lysette

    Variety to Live-Stream GLAAD Media Awards Nominations

    Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast. In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer. “Jerome […]

  • PyeongChang Winter Olympics

    To Win Olympics, NBCU Must Lure Big Crowds -- and Small Streamers

    Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast. In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer. “Jerome […]

  • Korean Giant to Emerge from CJ

    Korea's CJ Orders Up Merger of Media and Shopping Units

    Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast. In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer. “Jerome […]

  • Nicolas Winding Refn, Times Bridge Invest

    Nicolas Winding Refn, India’s Times Bridge Invest in MUBI Streaming Service

    Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast. In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer. “Jerome […]

  • Los Angeles Women's March

    Natalie Portman, Allison Janney, Viola Davis Join Women's March Los Angeles Lineup

    Former Starbucks and Nike marketing exec Jerome Conlon has been named senior veepee of marketing and research for NBC West Coast. In the newly created post, Conlon will be responsible for developing “marketing and branding initiatives” for NBC Entertainment and its NBC Studios production arm. Conlon reports to NBC West Coast prexy Don Ohlmeyer. “Jerome […]

More From Our Brands

Access exclusive content