Exec to spearhead expansion
Josh Elbaum, a veteran international television exec, has joined Paris-based Media Development Group and distrib Arathos as president.
Based in Los Angeles, Elbaum, who has formed a partnership with the company, will be responsible for all TV operations for Arathos, including distribution, acquisitions and programming production.
Elbaum will report to Media Development Group chairman Artur Dela, a Polish national who conducts his privately held media business out of Paris. MDG owns the Polish cable network ATV.
Arathos, an MDG subsidiary, is currently expanding its core TV distribution and acquisitions operations. Arathos’ main focus up until now has been on program sales and consultation services within the Eastern European markets.
Elbaum will be charged with expanding upon that base to offer programming and strategic planning services to emerging cablers and satcasters throughout the world. The company is beginning a drive to acquire product from independent producers in the U.S., Europe and Latin America, which Elbaum will spearhead.
In addition to serving his own international clients as a consultant, Elbaum held the positions of senior VP, international TV distribution for MGM/UA Telecommunications Group from 1992-1996 and before that had international sales stints at ITC in London (1987-90), Turner Broadcasting in London (1986-87) and Lorimar-Telepictures New York (1982-1986).
“As Arathos begins its worldwide expansion, it is imperative that we align ourselves with top executive talent. Josh Elbaum is a highly respected international television veteran whose vast experience will help further Arathos as one of the industry’s most unique programming partners for TV stations, satellite channels and cable operators worldwide,” Dela said in a statement Friday.