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Lotto franchise DNA names Smith G.M.

Hodge heading up development

LONDON — Joanne Smith has been appointed general manager of DNA Films, the U.K. lottery franchise owned by producers Duncan Kenworthy and Andrew Macdonald.

Smith previously worked for 11 years at Deloitte and Touche Consulting Group, where she developed the firm’s consulting work with the arts and entertainment sector.

Her arrival follows that of Grace Hodge as DNA’s head of development. Hodge, sister of screenwriter John Hodge, was formerly a development exec at Macdonald’s Figment Films.

Rarin’ to go

The two appointments are the first clear sign that DNA is finally up and running, 15 months after it was awarded one of the Arts Council’s three lottery production franchises. DNA formally signed its deal with the Art Council in February, and also struck a worldwide distribution deal with Polygram Filmed Entertainment.

The company has access to $47 million in lottery coin to co-finance 16 British pics over the next six years. It expects to start shooting its first film early next year.

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