Locatrak to target Quebec retail market

Lions Gate Films Corp. has teamed with video distributor Rentrak Corp. to create Locatrak Inc., a video revenue-sharing distribution company targeting the Quebec retail market.

The Montreal-based joint venture will operate a pay-per-transaction service where the retailer remits a portion of each consumer rental fee to the distributor.

The new company will release Lions Gate titles and will also rent titles from Rentrak’s more than 80 regular suppliers, including Disney, Fox and Universal.

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