Lions Gate, Rentrak in vid team

Locatrak Inc. created to target Quebec market

Lions Gate Films Corp. has teamed with video distributor Rentrak Corp. to create Locatrak Inc., a video revenue-sharing distribution company targeting the Quebec retail market.

The Montreal-based joint venture will operate a pay-per-transaction service, similar to the one Rentrak operates in the U.S., where the retailer remits a portion of each consumer rental fee to the distributor.

In addition to releasing Lions Gate’s titles, the new company will also rent titles from Rentrak’s more than 80 regular suppliers, including Disney, Fox and Universal.

“We are convinced that the combined efforts of Lions Gate Films and Rentrak will cater to this unoccupied niche in Quebec and will result in securing a rapid penetration of our market,” said Lions Gate Films’ CEO Andre Link, who will serve as president of the new company.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading