Mic Kramer, former international publicity rep for New Line Cinema, has moved to sister company Warner Bros. as VP of International Theatrical Publicity.
Kramer will be the second publicity/marketing senior exec to segue to WB from New Line after former prexy of marketing Chris Pula made the jump 18 months ago. Pula later ankled the Warner studio.
Kramer will create and oversee publicity campaigns for Warner Bros. international feature releases. He reports to Charlotte Kandel, exec VP of Warner Worldwide Theatrical Publicity. He will also work closely with Sue Kroll, senior VP of international marketing.
At New Line, Kramer handled worldwide campaigns on such pics as “Lost in Space,” “Wag the Dog,” “Boogie Nights,” “Seven,” “Dumb and Dumber” and “The Mask.”
He was a regular at the Cannes Film Festival for New Line.
“We are thrilled to welcome Mic to Warner Bros., where his experience as a creative, inspired publicity professional and an able administrator with outstanding talent and media relationships will be a tremendous asset to us,” Kandel said.
Kramer joined New Line in 1993 after being an account director for Dennis Davidson & Associates.