Italos spend more on biz

Entertainment purchases up 3.6%

ROME — Figures released by national rights association SIAE for entertainment-industry spending in Italy during the first half of 1997 show an increase of 3.6% over the same period in 1996, with admissions up for film and sporting events but down for theater, music, dance and opera.

Italians spent a total of almost $1.4 billion on entertainment and spectator sports from January through June last year, up from just over $1.3 billion in the previous year’s first semester. The 3.6% rise exceeds the inflation rate of 2% for the period.

Box office revenues for film posted the largest increase, climbing by 7.9% to total $271 million, with a hike in ticket prices of only 3.3%. The number of admissions rose by 4.4% to more than 50 million.

Legit grosses were marginally notched up 1.9% by higher ticket prices to $101 million, but admissions dropped in number by 1.1%.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety