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Indie adman Lodovico joins Messner agency

Exec ankles Arnie Sawyer

Indie film adman Marc Lodovico has ankled Arnie Sawyer Studios to join Messner Vetere Berger McNamee Schmetterer, where he will handle the agency’s new Miramax Films account.

Lodovico joined Arnie Sawyer in 1987 as an account supervisor and was responsible for establishing an advertising agency division at the graphic design studio. He was upped to vice president in 1991 and was responsible for developing creative advertising, print and collateral materials for theatrical releases and homevideo.

Worked with Miramax

Among Lodovico’s clients at Arnie Sawyer were Miramax, October Films, New Yorker Films and the Shooting Gallery. For Miramax, Lodovico handled a number of special projects, including the company’s Academy Awards campaigns and media planning for all international film festivals and markets.

Prior to Arnie Sawyer, Lodovico was an account exec for three years at Diener/Hauser/Bates Inc. in New York, where he developed and executed advertising campaigns for domestic feature film releases.

Special posts

Lodovico serves on the Gotham Awards committee of the Independent Feature Project and on the board of directors of the Motion Picture Club/Will Rogers Institute.

Part of the Euro RSCG World agency network, Messner Vetere Berger has grown to $1 billion in annual billings since its inception a dozen years ago. Its clients include MCI Communications, Volvo Cars of North America and Intel.

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