Hollywood Entertainment Corp., which under its Hollywood Video banner operates the second largest video rental chain in the U.S., has filled two key executive positions.
Lon S. Weingart has been tapped veep of merchandising, while James J. Buettgen has been chosen senior veep of marketing at the company.
Weingart was a manager of merchandising, product development and new concept development for Starbucks Coffee Company.
Buettgen was senior veep of marketing for Darden Restaurants’ Olive Garden chain. Prior to that, Buettgen worked for General Mills in brand management.