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Hallmark ups Holst

Exec fills senior development veep post

Hallmark Entertainment has upped Lynn Holst from VP to senior VP of development. She will continue to report to Hallmark Entertainment chairman Robert Halmi Sr.

Holst joined Hallmark in early May as VP of development (Daily Variety, May 8).

“Lynn has terrific creative sensibilities, and in her short tenure at Hallmark she has proven to be a considerable asset to this company,” Halmi said.

In her new role she will continue to search for development properties as well as help shepherd projects into production.

Hallmark is currently shooting “Noah’s Ark” (NBC), “Alice in Wonderland” (NBC) and “Rear Window” (ABC). “Animal Farm” (TNT) is skedded to lense in two weeks and “Cleopatra” (ABC) will begins production next month.

Prior to joining Hallmark, Holst was VP, creative affairs, for the PBS drama series and indie film company American Playhouse/Playhouse Intl. Pictures. While there, she was responsible for developing original dramatic features and adaptations for film and television. She worked closely with exec producer Lindsay Law from 1986 until the company ceased producing in 1995.

Holst began her career as a dramaturg and literary manager for producer Joseph Papp at the New York Shakespeare Festival.

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