Exec heading up market research
Former Warner Bros.’ exec Jeff Hall has joined Paramount’s Motion Picture Group as vice president, market research.Hall will be responsible for formulating and overseeing market research, including audience tests of both ad materials and feature films. He reports to president of worldwide marketing Arthur Cohen. Hall joins Par from Warner Bros. where he has served as director of market research for feature films since March 1997. Previously he had been an executive analyst with National Research Group for five years. He began his career at Young & Rubicam in New York, working in advertising and consumer research for five years.