RIO DE JANEIRO — Globocabo, Globo’s cable TV arm, has named two executives to head its largest systems, NET Sao Paulo and NET Rio.
Marco Aurelio Ferreira, formerly general director of NET Rio, takes over the larger Sao Paulo operation. It includes systems previously owned by MSO Multicanal — bought out by Globo in December — and totals about 400,000 subscribers.
Santos steps in
At NET Rio, Ferreira is replaced by Rossana Santos, a former Multicanal exec. NET Rio has about 220,000 subscribers.
Of Brazil’s 3 million pay TV subs, Globo controls roughly two-thirds, but the market is currently waiting for a fresh round of cable and MMDS licenses to be awarded to new players.