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Gerber ready to ankle Pearson All-American

Exec to return to indie prod co roots

The post-merger shakeup at Pearson All American continued Thursday as production prexy David Gerber confirmed plans to leave the company at the end of April.

Gerber, president of All American TV Prods., said he plans to revive his David Gerber Co. indie production banner, but he’ll remain a consultant to the company and an exec producer on projects developed during his 18-month tenure with All American. Pearson Television topper Greg Dyke said Pearson All American will also pursue co-productions with the Gerber Co.

It’s unclear whether Gerber’s post will be filled in the new management structure in the works for Pearson All American. British media conglom Pearson acquired All American Television in a $515 million stock-swap deal last October.

Sources say significant staff cuts are on the horizon as Pearson combines All American’s operations with its existing domestic TV businesses. Tony Scotti and Larry Lamattina, All American’s chairman and prexy, respectively, left the company late last year.

Gerber joined All American in September 1996 with a mandate to broaden the company’s production slate beyond “Baywatch” and syndication into the network and cable markets. Gerber presently is producing a TV movie for ABC, “The Sky’s on Fire,” slated to air in May. During his stint at All American, Gerber produced made-fors and specials for ABC and USA Network, in addition to developing a handful of syndie properties.

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