AMSTERDAM — Fox Kids Worldwide plans to triple its investment in Dutch channel TV10, a niche outlet that programs children’s fare during the day and classic TV serials and comedy series in the evening.
The announcement comes on the heels of news that TV10, a channel 100% owned by Fox subsidiary Fox Kids Europe and commercial network Holland Media Group (HMG), have broken off a 10-month-old programming agreement which had HMG buying much of the product for TV10’s evening schedule.
Part of the deal between HMG and Fox gave HMG an option on 50% of TV10’s shares but clearly “both parties felt the agreement didn’t work,” Hans Bloem, managing director of TV10, told Daily Variety.
The pact failed to lift TV10’s meager primetime audience share of 2%, although the Fox product helped carve out a 15% audience share for its children’s programming. Fox Kids Worldwide’s CEO Haim Saban said, “We will make use of the combined power of Fox Kids Worldwide’s international contracts and contacts” to spread TV10’s daytime success to the evening.
TV10’s current evening sked is heavily dependent on oldies, a situation that does nothing to alleviate advertiser complaints that the channel’s demos skew too old.
Bloem says the new programming will include more updated series. Plans also are to beef up TV10’s daytime sked with new product like Fox Kids Planet.
In September, a joint venture between Saban and Fox Children’s Network created Fox Kids Worldwide.