Fox Kids taps La Vigne

Veep in charge of network on-air promotions

The Fox Kids Network has tapped Patricia La Vigne as veep of on-air promotions.

Based in Los Angeles, La Vigne will be responsible for the branding, positioning, design and creative execution for all of Fox Kids Network’s on-air promotions. Included in her responsibilities are network IDs, promos, continuity, graphics, music packages, celebrity shoots, presentations and video marketing needs for various departments.

“This is an exciting time at Fox Kids, and we are launching our most ambitious fall schedule to date, with nine new series,” said Fox Kids general manager Maureen Smith. “We are thrilled to have Patty at the helm of our on-air efforts, adding her expertise and fresh ideas to make our upcoming season distinctive and a ratings success.”

La Vigne joins Fox Kids from Pittard Sullivan where she worked for two years as executive producer and head of its European office. Based in Munich, La Vigne consulted with the firm’s international clients on brand development and strategy, market positioning and effective marketing and promotion communication.

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