Kelly Bush Public Relations has renamed itself I/D Public Relations and has moved to offices in Culver City.
At the same time, I/D president Kelly Bush has bumped up publicists David Lust and Ina Treciokas to the rank of vice president.
The company, which until now has concentrated on acting talent, is likely to broaden its client range to encompass a greater number of producers, writers and directors, Bush said. I/D also will take on more film publicity, Bush added.
I/D clients include Neve Campbell, Brendan Fraser, Anthony Edwards, Tobey Maguire, Mike Myers, Natalie Portman, Patrick Stewart and Vince Vaughn.
I/D also reps “Eve’s Bayou” writer-director Kasi Lemmons and “Scream” producer Cathy Konrad.
Bush founded the company in ’93. Lust joined in 1995; Treciokas in ’96.