You will be redirected back to your article in seconds

Building bird house

DirecTV Japan shuffles exex for subs battle

TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform.

Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki Masuda will step down from the post at the end of October and will become vice chairman, while Hunter will take over the presidency.

Focus on subscribers

“With its startup phase now behind it and business operations stabilized, DirecTV will now focus its attention on mid-term and long-term business success in the marketplace. A new management team is crucial to deal with its new focus on subscriber growth,” the company said in a statement.

DirecTV has been fighting a losing battle in the subscriber war with rival Sky PerfecTV.

Sky on top

Sky PerfecTV is the largest of the two satellite platforms operating in Japan and as of the end of August, it had attracted 834,000 subscribers. It offers 170 channels.

DirecTV Japan was at 160,000 subscribers as of the end of August. It currently offers 88 channels.

DirecTV is hoping a winter campaign and a new data service will help it make up some ground in the subscriber race.

More Biz

  • Variety Relaunch Announcement Feature Image

    Variety Launches Redesigned Website Featuring Variety500 Index

    TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform. Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki […]

  • New York City NYC Placeholder

    New York Dealmaking: Big Media Companies Buy Digital Startups in Bid to Stay Competitive

    TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform. Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki […]

  • Lachlan Murdoch

    Lachlan Murdoch Takes the Long View as He Helps Run a Business Empire

    TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform. Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki […]

  • Vimeo - Livestream

    Vimeo to Acquire Livestream, Launches Live-Video Broadcasting Service

    TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform. Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki […]

  • CAA Logo

    Singapore's Temasek Acquires Stake in CAA

    TOKYO — Faced with a tough battle enlisting direct home satellite subscribers, DirecTV Japan said it is shaking up its management in order to help it get more people to sign up for the platform. Under the shakeup plan, Larry D. Hunter, already chairman, will assume overall responsibility for the company’s management. Current president Muneaki […]

More From Our Brands