Exec named East Coast publicity director
NEW YORK — The Walt Disney Co.’s Buena Vista Pictures marketing unit has upped Gigi Semone to director of East Coast publicity.
Semone, who joined BV in 1996 as a senior publicist, reports directly to Charlie Nelson, vice president of East Coast publicity.
Semone will oversee all publicity to East Coast-based national magazines and syndicated columnists for films released under the Walt Disney, Touchstone and Hollywood Pictures banners. She will also be involved in planning and coordinating special events in the New York area.
“Gigi has done a terrific job over the past two years and has proven herself to be an essential member of our New York publicity team,” said Nelson. “She has great relationships with the print journalists and editors and has been instrumental in creating exceptional awareness for the studio’s diverse slate of films.”
Before joining BV, Semone spent two years as director of publicity and special events for the Peggy Siegal Co., where her duties included overseeing film premieres and publicity campaigns for Interscope Entertainment and Savoy.