Wilcon to bring Sky Digital to 5000 homes
LONDON — BSkyB has secured a unique deal with a U.K. property developer to pre-install digital satellite dishes in 5000 new homes.The arrangement with Wilcon Homes — which will pay for the installations — is intended to help boost acceptance of the minidishes, which are half the size of 60 cm analogue dishes. BSkyB wants to push its 200-channel Sky Digital platform, launched last October. BSkyB is seeking similar deals with other developers. The new homeowners will still have to pay $348 for a set-top box. In addition, the homes will also have a conventional TV aerial installed, capable of picking up ONdigital, the rival digital terrestrial platform. ONdigital’s box sells for the same price.
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!