MIAMI — Starting to expand as an international player in TV, as it has in magazines, Hearst Corp. named Gustavo Basalo managing director of international network development.
In this new post, Basalo will work with Hearst’s Entertainment and Syndication Group head Raymond Joslin to create cable nets and explore global possibilities for Hearst webs Lifetime, A&E and the History Channel.
Basalo comes to Hearst from the Cisneros TV Group, where he was general manager of all-animation net Locomotion, a joint venture between Cisneros and Hearst; before that, he spent five years at telenovela distribbery Coral Pictures.
Basalo assumes his new post shortly after Hearst Corp.’s completion of a yearlong project to develop its Cosmopolitan magazine as a femme-skewed cable channel, which the company is considering launching first in Latin America in mid-1999.
“We are now looking for partners. The Cisneros TV Group is one of our options, but there are others,” Basalo told Daily Variety.
Basalo will divide his time between New York and Miami, where Hearst is opening an office for its Latino TV operations.