Creative Domain Inc., amotion picture advertising agency, merged with Ikon Creative Services, which specializes in pic print advertising, to form an in-house division, Creative Domain Design.
Martin Gueulette, Ikon creative director and co-founder, will spearhead the division as executive vice president and creative director.
“With the establishment of Creative Domain Design, we have truly become a completely integrated marketing ‘partner,’ ” Albert Litewka, Creative Domain Inc. chairman and CEO, said. “Our company is now better positioned to design, create and produce a fuller complement of services involved in the total marketing of a motion picture. Now, we will not only target domestic theatrical marketing, but international theatrical and home video marketing as well.”
Dean Blagg, Ikon A/V director and co-founder, will become senior veep and executive producer of Creative Domain’s audio-visual division, concentrating on the company’s foray into homevideo and international film marketing.
Additionally, several editors formerly working with Ikon will now merge into Creative Domain’s A/V operation.
Gueulette and Blagg in 1991 formed Ikon Creative Services Inc., which was involved in advertising campaigns for such films as “Men in Black,” “The People vs. Larry Flynt,” “Pulp Fiction,” “Silence of the Lambs,” “Les Miserables” and the “Size Does Matter” campaign for “Godzilla.”
Creative Domain, also founded in ’91 and winner of several entertainment industry awards, specializes in the creation and production of teasers, trailers, TV campaigns, motion graphics and radio spots for the domestic and international theatrical marketplaces, as well as for the homevid industry.
Creative Domain’s CD sound division services the audio needs of the feature film, advertising and TV industries providing sound design, pre-lay, and mixing for teasers, trailers, radio spots, TV commercials, sales films and TV programming projects.