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Wink inks nets for new service

ANAHEIM — Wink Communications signed up a slate of new networks including CNN, ESPN, Nickelodeon and MTV for its interactive broadcast TV service, the company announced at the Western Cable Show.

The networks will soon begin transmitting an additional data stream with their regular signals that will add an interactive element to both regular programming and commercials. For instance, the Wink technology, coupled with a set-top box, will allow viewers access to on-demand statistics and player profiles.

Like Wink’s other clients, CNN may use the technology to conduct interactive opinion polls and a separate test stream that will include breaking news.

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