Wimzie merch in pipeline

She’s got buck teeth, bright lavender hair, a pair of orange antlers and a nice set of wings, which is not so unusual since her mom’s a bird and her dad a dragon. The puppet creature stars in “Wimzie’s House,” a show produced by Canada’s Cinar, which debuted this month on PBS.

The show’s licensing manager, Cinar’s Mary Graziano, hopes preschoolers will be pining for Wimzie plush toys, books, CD-ROMs, and perhaps even hair accessories by the spring of 1998, when “Wimzie” merchandise hits the market. U.K.-based Jolly Rogers will also be launching coin-operated Wimzie rides in U.S. malls around the same time.

“The show has been sold to 53 countries and has already been launched in Canada (‘La Maison de Ouimzie’), where 112 episodes have been produced,” notes Graziano. “What makes ‘Wimzie’s House’ different from the other pre-school puppet shows is that we cherish the fact that Wimzie is naughty at times, and that she has ‘attitude!’ And, this is the only show on TV where the puppets actually kiss each other!”

The contemporary storyline revolves around a group of children whose grandma runs a family day care in their home for the neighborhood kids, while their mother goes off to work as a airline pilot and dad works as a firefighter. The puppets were created by 3/Design Studio Inc., which worked on several Jim Henson shows, and “Sesame Street” pioneers Norman Stiles and Christopher Cerf are consultants.

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