The back story on how word of Jerry Seinfeld’s decision to wrap “Seinfeld” leaked to the media on Christmas Day is turning into a real whodunit. To borrow a catch phrase from “Seinfeld,” no one appears to be the master of this particular domain.
NBC and Castle Rock TV execs — and Seinfeld himself — all are laying blame at a different doorstep. About all they can apparently agree on is that somebody violated what was described as a “gentlemen’s agreement” among the principles to keep the news under wraps until January.
Time magazine apparently was all set to break the “Seinfeld” story exclusively as part of a cover package, a la Ellen DeGeneres and her “Yep, I’m Gay” disclosure last spring. Speculation surrounding the source of the leak has centered on everyone from secretaries to upper-level executives to Seinfeld himself.
While Time confirmed that it does indeed still have a Seinfeld cover in the works, denials and finger-pointing are rampant. NBC vehemently denies leaking the story, noting that it only responded to the initial news reports.