WB netlet taps Grey

NEW YORK — The WB weblet named Grey Entertainment in New York to handle media planning and buying on its estimated $15 million advertising account, which was formerly managed by the network’s inhouse promo department.

The agency, which also handles media buying for the Warner Bros. film studio and homevid unit, will create and place print for the network’s primetime and kids program blocks.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading