WB netlet pacts in Cleveland

The WB Television Network has inked a four-year affiliation agreement with WBNX Cleveland six weeks after WUAB dropped the netlet for an exclusive deal with UPN.

WBNX, which has a history as a religious broadcaster, had been considered the most likely candidate to sign on with the WB in market No. 13 (Daily Variety, May 16). No start date has been set for the switch, although WUAB’s secondary affiliation with the netlet expires in January.

The agreement was made by Lou Spangler, vice president and general manager of WBNX, and Jamie Kellner, CEO of the WB.

Cleveland was one of a handful of markets where the WB and UPN programming aired on the same station. As both netlets expand to four nights this upcoming season, though, dual netlet programming is becoming less feasible.

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