Trans World Intl., the TV arm of sports management/marketing giant Intl. Management Group, has acquired the TV assets of San Francisco-based Golden Gate Prods.
The deal was driven by TWI’s interest in GGP’s syndication operations. GGP made its name as an indie in syndication during the past 20 years with successful firstrun sports and entertainment specials and, most recently, the weekly Internet-oriented series “TV.COM.”
Syndie biz deal
“This deal instantly puts TWI in the syndication business,” said Bob Horowitz, TWI senior VP, who negotiated the purchase along with Barry Frank, TWI’s senior group VP, and Corey Busch, chairman and CEO of GGP.
“In the past, syndication was never an option for TWI without bringing an outside distributor,” said Horowitz, who left his post as president of GGP to join TWI in March. “Now, we’ve got the manpower and the resources and the relationships in place to handle projects that might be better suited for syndication.”
TWI produced about 3,000 hours of sports programming last year, ranging from figure skating to tennis to skiing. Parent company IMG is a major TV sports packager in addition to representing such stars as Tiger Woods, Andre Agassi, Joe Montana and Wayne Gretzky.
TWI will absorb GGP’s entire TV sales and event marketing staff, dividing 14 employees between IMG offices in San Francisco and New York. Hillary Mandel, GGP’s senior VP of distribution, will continue in the same capacity at TWI, reporting to Horowitz.