MILAN — Ex-RAI exec Giampaolo Sodano, one of the most powerful executives in Italy’s TV industry, will join arch-rival Silvio Berlusconi’s Mediaset, sources said. The official announcement is expected in the next few days.
Sodano, a former director of RAI 2 with a 30-year career, will be appointed director of Canale 5, the most important TV channel of Berlusconi’s group. Sodano will replace Giorgio Gori, who had recently been appointed director of Mediaset channel Italia 1 and has continued to also head Canale 5.
Former Italia 1 director Carlo Vetrugno has been appointed head of the Mediaset department responsible for studying and launching new digital thematic channels and international markets.A former supporter of the Socialist party, and later close to Berlusconi’s party Forza Italia, Sodano has a reputation in Italy and abroad as a highly experienced TV executive.
However, according to industry sources, after the left-center coalition came to power in Italy, his rather impudent style was no longer appreciated at RAI.